Digital Marketing & Social Media Strategy
• Professor: Eduardo Pedreño, Senior Executive and Professor on Digital Transformation, General Management and Digital Strategy
• Date of Execution: April 2018 (Term 2)
• Description: Our team project for the Digital Marketing and Social Media class executed in partnership with the J.P.Morgan Foundation included developing an online strategy for growing brand awareness of Angela Escribano and her business in the region of Lavapies, thus, increasing foot traffic and sales. The main channels of communication with the target audience identified were the website blog and social media.
The team’s main responsibilities included: editing all content submitted by the client prior to uploading it on the website, creating all visual assets, coming up with SEM and SEO keywords, creating all content to be uploaded on social media and blog for the two weeks the project ran, and creating, maintaining and updating the editorial calendar.
At the end of two weeks, we generated 13,794 views and reached 8,608 people, 500 of whom clicked the call-to-action (“Shop Now”).